Common Factors Affecting Usability in Mobile Application Development

Mobile apps are small, self-contained programs designed to run on mobile devices, such a smartphones and tablets. Not only do they tend to be lighter than comparable programs for laptops and desktops (since mobile devices typically aren’t as powerful as their more stationary counterparts), the UIs of apps are optimized for use on smaller screens and touch screen-style controls. And that’s why many times mobile application development become time consuming and difficult to build a mobile application from PSD. Here in this blog, I mention some factors which affect Android application as well as iPhone application development.

• “Mobile app” is an umbrella term of sorts. There are several different types of mobile apps: Like native apps, web apps, hybrid Apps and Cross-platform Apps. but the most reliable and efficient way is Native apps development.

• Native apps are those that are developed for use on a particular platform. For example, if you want your app to be used by iPhone users, you will be working in Objective-C or Swift, and your product will be sold in Apple’s App Store. Users of Android devices will not be able to use your app. Conversely, if you’re developing for Android users, you’ll be using Java — iPhone users cannot use apps designed and built for Android. The “native” name comes from the fact that the app is “native” to only one type of mobile operating system.

THE PRINCIPLES BEHIND BUILDING A SUCCESSFUL APP:-

1. YOUR IDEA IS EVERYTHING

The most important thing behind a successful app is a solid idea. You might think that your idea is the best thing since sliced bread, but a little market research and testing ahead of time can keep you from pursuing an idea that no one else finds interesting.

2.  IDENTIFYING YOUR AUDIENCE  

To build a successful app, you need to know who your target audience is. In addition  to helping you narrow down the feature set you include in the app you ship, knowing this helps you determine your potential revenue streams.

Generally speaking, there are four types of revenue-earning apps:

• Apps that become hits are those that appeal to almost everybody. Though you charge very little per download, your revenue streams are high due to the volume of people downloading your app.
• On the flip side are apps with a high price tag targeting a very specific set of users. While you don’t sell very many downloads, each download nets you a large profit.
• Some apps are high profit, yet also high volume. Needless to say, these apps are rare. One example is Candy Crush Saga (or any hit “freemium” apps; the initial download is free, but there’s a huge profit through add-ons and in-game purchases).
• Finally, we have apps that generate low revenue and a low number of downloads. These apps are obviously the ones that fail, and unfortunately, these are the most common types of apps out there.

3. MAPPING YOUR FLOW AND PROTOTYPING

Now that you know what you are building, who you are building for, and what features you are including, it is time to map your flow and build your prototypes.

when we say "map your flow," we are referring to the flow of actions taken by your users

4.THE COST OF APP DEVELOPMENT

Building an app is expensive. However, that does not quite tell the entire story. If you did like quick, back of the envelope calculation. Every development cost depends on the scope of work so it is not fixed, it fully depends on your ideas. 

5. MARKETING AND LAUNCHING YOUR APP

 While you might think that marketing your app can wait until app development is complete and you’ve launched your app, this isn’t the case.

First, pre-launch marketing makes a successful launch more likely. This is important, particularly for apps that don’t cost very much. Generally speaking, attention toward and excitement for your app is highest when it’s new, and by taking advantage of this, you can push your app toward the top of app store sales charts. If you don’t, it’s quite likely that your app will fade into oblivion right away — thousands of apps are launched every week, so it’ll be tough to recover from a slow start.

Here are some ways you might go about marketing your app even before it launches:

• Make connections
• Develop a solid digital presence for your app
• Implement a private beta testing program

6. POST-LAUNCH MARKETING

While pre-launch marketing is important, do not forget that post-launch marketing is just as important. Pre-launch activities generate buzz and keep your app from fading, but that does not mean that you won't fly under the more rad of possible users at a later date if you do not keep up with your marketing efforts.